Proper advertising and marketing are very essential to promote any business or website. By Learning Marketing jargon you’ll have a better chance of understanding conversations related to business advertising and in driving sales.
Marketing and Advertising Vocabulary
Let’s learn some words that are frequently used in the marketing world.
advertising man – adman
advertising manager
billboards (GB)
advertising in the yellow pages
advertising media
hoardings (US)
advertising expenses
advertising planner
billsticking
advertising effectiveness
advertising poster (GB)
billposting
advertising dealer
advertising board (US)
bleed page
advertising consultant
advertising rate
blow-up
advertising columns
advertising support
body copy
advertising campaign
advertising to sales ratio
booklet
advertising budget
announcement – press release
brand image
advertising agent
art director
broadcasting
advertising agency
audience
commercial
advertising – publicity
audience composition
commercial break
advertiser
average audience
communication
advertisement – ad
average circulation
column
columnist
communication plan
close-up
consumer advertising
comparative advertising
clipping agency
consumer acceptance
complimentary copy
to clip
consumer promotion
corporate advertising
classified advertisements
copywriter
corporate campaign
cartoons
to cast
circulation
brochure
campaign evaluation
campaign turnover
campaign briefing
campaign testing
caption
creative department
editor
follow-up campaign
creativity
editorial advertising
frame
cross-advertising
editorial article
gag
daily paper
effective reach
gatefold
direct advertising
exhibitors’ area
graphic designer
door-to-door advertising
feedback
graphics
economy size
follow-on campaign
headline
high-circulation
weekly magazine
house agency
house magazine
household panel
image
in-store demo
in-store promotion
informative advertising
insertion – advertisement
inside cover
jingle
key-account manager
large print run
layout
leaflet (GB)
folder (US)
lettering
local advertising
magazine circulation
mail advertising
market coverage
media buying
media strategy
mass advertising
media buying agency
merchandising
mass communication
media department
misprint
mass media – media
media planner
mural advertising
media buyer
media planning
neon sign
news agency
newsletter
number of copies
opinion leaders
opinion maker
opinion poll
order card
outdoor sign
pay-off
peak time
periodic
pocket edition
point of purchase advertising
point of sale material
popularity rating
poster (GB)
board (US)
posting
press agent
promotion
publishing
press cutting – clippings
promotional action
radio commercial
press office
promotional campaign
ratings
press release
promotional costs
readership
to promote
promotional support
to recall
promoter
publisher
reportage
sales incentive
short commercial
sponsor
salesforce promotion
sketch
sponsorship
script
sky-writing
spot
shop display
slide
storyboard
shop sign
slogan
strategic planning
shop window
socio-economic groups
strengthening of the campaign
short
to sponsor
subheading
subliminal advertising
subscriber
subtitle
support campaign
supporting promotion
tabloid
tailor-made promotion
target group
tax on advertising
technical magazine
television audience measurement
test campaign
testimonial
throwaway – flier
tied-in advertising
tied-in campaign
total ratings
trade journal
trade magazine
transfer (GB)
decal (US)
transport advertising
visual proposal
window display
TV network
to visualize
window streamer
TV spot – commercial
visualizer
zapping
visual
window-dresser
visual appeal
window bill
Keep learning new marketing vocabulary words with EnglishBix!
